Every shopping trip can make a difference.

For Migros’ “Support My Camp” campaign, we created a series of social media videos designed to reach people in all kinds of situations and get them involved. The idea was simple: shop at Migros, collect your receipt, and donate it to support a camp or youth organisation.

Across different formats and social media channels, the videos brought the campaign to life in a relatable and engaging way — turning an everyday grocery run into a small contribution to something bigger.